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ACCESS THE BRANDS YOU TRUST, AND YOUR CUSTOMERS LOVE


Meet Pokémon, Barbie, Coca-Cola, Care Bears, Netflix, and other global powerhouses in one location. Transform your retail offering tomorrow with the brands consumers can't resist.


📅 19-21 May, 2026                                                 📍Mandalay Bay Convention Center

WHAT IS LICENSING EXPO?

Whether you’re curious about how to harness the power of fandom and collaborations, or already working with brands to create a unique retail experience, Licensing Expo is the only place where thousands of brand owners, retailers and manufacturers come together for three days to discuss the business of brand partnerships

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WHY ATTEND LICENSING EXPO?

See it first

New releases happen at Expo. Find out which brands will be launching in the next 5 years

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Be in the room

Join key decision-makers from brands, thousands of retailers and meet everyone you will need to bring your next product range to life, only at Licensing Expo.

Tap into the power of fandom

Create meaningful product ranges and delight consumer with your next best-seller, featuring the brand they love. 

Excite your customers

Explore 5,000+ brands to choose from across all categories from TV to sports, FMCG and art. Find it all, under one roof.

GET YOUR FREE RETAIL PASS


Qualified retailers can enjoy free access to the show, benefitting from all the Standard Pass benefits – see below what you can get with your pass. Join fellow retailers such as ASOS, Amazon, Walmart, ZARA and thousands more to unlock the power of brands this May.

New to licensing?

Get in touch with our Head of Retail, Laura Freedman-Dagg for any questions you have relating to the event or Retail Mentoring Programme.

Laura