THE WORLD’S LARGEST BRAND LICENSING TRADE SHOW
Brand Licensing Expo isn’t just a tradeshow; it’s the global destination where the world’s biggest brands get creative and come to life in new and unexpected ways. It’s where creativity collides with commerce, and where the next big retail sensations take shape.
Rub shoulders with the world’s biggest brands, retailers and manufacturers for three days, and imagine new ways to delight consumers. Because in licensing, the best ideas often come from the least expected place.
THE WORLD'S BIGGEST BRANDS, ALL IN ONE PLACE
WHAT YOU CAN EXPECT

THE SHOW FLOOR: THE WORLD'S LARGEST BRAND SHOWCASE
Walk through pavilions featuring entertainment icons, sports legends, heritage institutions, FMCG innovators, gaming sensations, and emerging influencers.

STRATEGIC MEETINGS THAT MOVE BUSINESS FORWARD
Use our Event Planner to schedule meetings, before you arrive, with the brands and find your perfect licensing match.

INSPIRATIONAL CONTENT & KEYNOTES
Get the latest consumer trends, strategic insights, and case studies from groundbreaking collaborations, delivered by experts. The world of fandom is always evolving, and our sessions help you stay ahead of the latest trends.

NETWORKING, EVERYWHERE
The best connections often happen spontaneously: the bar, elevator, at breakfast. We’ve also created plenty of timed events to meet & connect. You're stepping into a world of opportunity and never know what’s around the corner.
AN A TO Z OF RETAIL IN ONE ROOM
From Amazon to Walmart. Buyers who understand the power of brands.
WHERE BRANDS DO BUSINESS
NEW HERE? WE'VE GOT YOU COVERED
Brand licensing is all about how your favourite characters end up on t-shirts, how museum art becomes homeware, how sports teams inspire fashion collections. Check out our free guide, educational content, case studies and everything else you need to get started in this wonderful industry.





























