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    WHERE TOMORROW'S BESTSELLERS BEGIN

    Brand Licensing Expo isn’t just a tradeshow; it’s the global destination where the world’s biggest brands get creative and come to life in new and unexpected ways. It’s where creativity collides with commerce, and where the next big retail sensations take shape.  

    Rub shoulders with the world’s biggest brands, retailers and manufacturers for three days, and imagine new ways to delight consumers. Because in licensing, the best ideas often come from the least expected place.  

    WHAT YOU CAN EXPECT

    THE SHOW FLOOR: THE WORLD'S LARGEST BRAND SHOWCASE

    Walk through pavilions featuring entertainment icons, sports legends, heritage institutions, FMCG innovators, gaming sensations, and emerging influencers.  

    STRATEGIC MEETINGS THAT MOVE BUSINESS FORWARD

    Use our Event Planner to schedule meetings, before you arrive, with the brands and find your perfect licensing match.

    INSPIRATIONAL CONTENT & KEYNOTES

    Get the latest consumer trends, strategic insights, and case studies from groundbreaking collaborations, delivered by experts. The world of fandom is always evolving, and our sessions help you stay ahead of the latest trends. 

    NETWORKING, EVERYWHERE

    The best connections often happen spontaneously: the bar, elevator, at breakfast. We’ve also created plenty of timed events to meet & connect. You're stepping into a world of opportunity and never know what’s around the corner. 

    WHERE BRANDS DO BUSINESS

    IT ALL STARTS WITH BEING IN THE ROOM

    Not all attendees need the same experience. Some come to explore, others come to learn. Choose the pass that matches your goals and get exactly what you need to make Brand Licensing Expo work for you.

    SHOWCASE YOUR BRAND

    Thousands of retailers and manufacturers walk our show floor searching for their next opportunity. A stand at Brand Licensing Expo is the best way to turn your brand into a revenue-generating powerhouse by unlocking the power of fandom.

    NEW HERE? WE'VE GOT YOU COVERED

    Brand licensing is all about how your favourite characters end up on t-shirts, how museum art becomes homeware, how sports teams inspire fashion collections. Check out our free guide, educational content, case studies and everything else you need to get started in this wonderful industry.

    Your free event guide

    MAKE THE LOGISTICS EASY AS 1-2-3

    STAY CLOSE TO THE ACTION

    Book with our official accommodation partner and wake up minutes from the show floor. Special rates. Prime locations. Zero stress.

    TRAVEL PLANS? SORTED.

    Our official travel partners offer exclusive rates and flexible options; because getting here should be the least of your worries.