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Your Free Licensing Handbook

THE BRAND LICENSING HANDBOOK IS YOUR ULTIMATE GUIDE TO THE GLOBAL BRAND LICENSING INDUSTRY

This guide contains everything you need to know to get started in the licensing industry, including:

  • Insight into the business of licensing, including typical costs
  • A breakdown of the licensing contract, key terminology and genres
  • Case studies and style guides from leading brands, including Bluey, McDonald's and Primark.

Analysis of top trends and a breakdown of the overall market.

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