3 Days. 5,000+ Brands. $300+ Billion in Licensing Opportunities.
Brands define us as individuals at every stage of life – as children, they create new worlds and allow us to imagine and escape.
As we grow, they create a sense of identity and belonging: from a favorite team, band or TV show, to the food brands we buy or car we drive. Brands drive trust, recognition and create strong emotions. Licensing Expo is the only global event that allows you to tap into the power of fandom and meet all these brands under one roof for your next product range.
2026 ATTENDEES INCLUDED...
WHY INDUSTRY LEADERS MAKE LICENSING EXPO THEIR #1 PRIORITY
See it first
New releases and first ‘reveals’ happen at Expo. Secure first-look opportunities with brands before they reach mass market.
Be in the room
The key players in licensing all attend Expo for three days. Be at the heart of the conversation, find out trends and strike new relationships that could last a lifetime.
Be part of brands' story
Brands come to life with licensing – be a part of their next chapter and tap into the power of fandom.
Excite your customers
Access 5,000+ brands across entertainment, sports, fashion, gaming and emerging categories—all pre-qualified and ready for licensing partnerships
Maximize Shelf Appeal
Products with licensed brands sell 4x faster and command 30% higher margins than non-licensed alternatives
ALIGN WITH YOUR GOALS
There are several ticket options for Licensing Expo 2027, each offer a unique experience to match your goals and licensing journey.
Licensing Expo provides the best opportunity to secure the rights to thousands of brands across TV & Film, entertainment, sports, gaming, publishing, automotive, FMCG, corporate brands, art, non-profit, and more to use in your next product range. Whether you are a licensing expert or new to the industry, attending Licensing Expo is the most efficient way to learn about licensing and make connections that could transform your product range by leveraging well-known brands.
2026 Exhibitors included
WHO SHOULD ATTEND?
- Buyers/Retailers
- Merchandisers
- Product Designers
- Product Manufacturers
- Attraction & Supplier companies (theme parks, cruise lines, museums…)
- Restaurants & Suppliers
- Wholesalers
- Sales & Business Development
- Marketing & Marketing Agencies
- Advertising Agencies
- Partnership Manager
- PR & Media related to consumer trends, retail, brands and trade
- Service providers specialized in brand rights & licensing agreements
- Brand / IP Owners & Agents
SEE WHAT PAST ATTENDEES ARE SAYING
“Another incredible Licensing Expo! Over 300 meetings in 3 days, plus the brand summits and networking events before the show even started. Anyone and everyone in the licensing industry is at this show – brands, manufacturers, retailers and agents. I don't think you can be successful in the licensing industry and not be at Licensing Expo.”
The Brand Liaison, Steven Heller
“We’ve grown 100x and brought some amazing products and collaborations to market including Star Trek, Ghostbusters and featured in hundreds of articles from The Hollywood Reporter to Variety. And none of this would have been possible without Licensing Expo, we can’t wait for next year’s show! ”
Pop Culture Coffee, Ethan Terra – CEO
NEW TO LICENSING?
Learn more about the industry that generates $356.5bn dollars in retail sales and how your business can be a part of it with our free handbook - it includes:
- Insight into the business of licensing
- Typical costs
- Breakdown of the licensing contract
- Key terminology and genres
- Case studies and style guides
