Why Food & Beverage Licensing is the Hottest Trend Right Now

Transform your brand with viral collaborations and groundbreaking partnerships.

How Food & Beverage Licensing is Transforming Retail

From viral sensations to groundbreaking partnerships, food and beverage licensing is transforming the retail landscape. Think e.l.f Cosmetics x Liquid Death, Minecraft Pringles, Erewhon Barbie Smoothie, Kit Kat x Formula 1, Guinness Apparel, Absolut Vodka x TABASCO, and Love Hearts Cosmetics. These iconic collaborations are redefining brand boundaries—and they all start at Licensing Expo.

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Discover Game-Changing Opportunities

Claim your exclusive discount

400+ Booths

featuring the world’s biggest brands, including Netflix, Nintendo, NASCAR, and more. Discover thousands of products to inspire your next big idea.

12,000+ Decision-Makers

from brands, retailers, suppliers, and manufacturers ready to discuss deals that will shape tomorrow’s cultural landscape.

20+ Sessions

covering everything from licensing fundamentals to advanced case studies and workshops. Gain the tools to succeed in the business of brand licensing.

Unlock New Possibilities

Licensing Expo is just a short ride down the Las Vegas strip from Sweets & Snacks Expo. One day on our vibrant show floor could unlock ideas you’ve never imagined.

Discover new opportunities in apparel, health and beauty, and lifestyle.
Network with decision-makers from General Mills, PepsiCo, Mars Snacking, Walmart, and more.
Learn from top brands and experts to elevate your business.

🎯Only have a day? That’s all you need to discover game-changing ideas and connections!

Exclusive Offer for Sweets & Snacks Attendees

Join us on Wednesday, May 20 for a day at Licensing Expo, and enjoy our exciting keynote: “Food and Beverage: The Ultimate Brand Extension Goldmine”.

Join industry leaders from MARS Snacking, Pacsun, and Bath & Body Works, moderated by CAA Brand Management, to learn about the psychology behind consumer obsession with food-as-identity branding and reveal actionable strategies to turn taste into profit.

🎉Exclusive Offer: Sweets & Snacks attendees get 15% off their entrance price with code SS15.

Save 15% on your ticket